Privacy Policy

At Elegance Bridal Store (“we,” “us,” or “our”), we understand that planning your wedding should be as seamless as our luxurious fabrics. Protecting your privacy is just as important to us as creating your perfect bridal look. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website newbridesmaid.com.

1. Information We Collect

We collect information to provide better services to all our bridal clients:

• Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information (processed securely through our payment processors), and phone number.
• Wedding Party Details: For bridal party orders, we may collect information about your bridesmaids, flower girls, or other wedding participants to coordinate group orders.
• Device & Usage Data: We automatically collect information about your interactions with our site, including IP address, browser type, pages viewed, and items added to your cart.
• Communications: When you contact our bridal consultants, we maintain records of those communications.

2. How We Use Your Information

Your information helps us create a personalized bridal shopping experience:

• Process and fulfill your orders for bridal gowns, accessories, and bridesmaid collections
• Provide customer support and respond to inquiries about your wedding purchases
• Improve our website and bridal product offerings
• Send order confirmations, shipping notifications, and service-related communications
• With your consent, send information about new bridal collections, promotions, and wedding planning tips
• Prevent fraud and enhance the security of our bridal boutique

3. Sharing of Information

We value your trust and only share information when necessary:

• Service Providers: We work with trusted partners who assist with payment processing (PayPal, credit card processors), shipping carriers, and website operations.
• Legal Requirements: We may disclose information if required by law or to protect the rights and safety of our bridal clients and business.
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred as a business asset.

We never sell your personal information to third-party marketers.

4. International Data Transfers

As we serve brides worldwide (excluding certain Asian and remote regions), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws.

5. Data Security

Your security is as important to us as your wedding day:

• We implement industry-standard 256-bit SSL encryption for all transactions
• Payment details are processed securely and we never store full credit card information
• Regular security audits of our systems
• Limited access to personal information to authorized personnel only

6. Your Rights & Choices

You have control over your information:

• Access & Correction: You may review and update your account information by logging into your bridal account.
• Marketing Communications: You can opt-out of promotional emails by clicking “unsubscribe” in any email.
• Data Deletion: You may request deletion of your personal data, subject to legal retention requirements.
• Cookies: Manage cookie preferences through your browser settings (see Section 8).

To exercise these rights, please contact us at [email protected].

7. Data Retention

We retain your information only as long as necessary:

• Order information is kept for 7 years to comply with tax and financial regulations
• Marketing preferences are maintained until you request removal
• Inactive accounts may be archived after 3 years

8. Cookies & Tracking Technologies

Our website uses these digital tools to enhance your bridal shopping experience:

• Essential Cookies: Necessary for site functionality, such as maintaining your shopping cart
• Performance Cookies: Help us understand how brides use our site to improve navigation
• Marketing Cookies: Allow us to show relevant bridal products on other platforms (you may opt-out)

Most browsers allow you to control cookies through their settings. Disabling cookies may affect certain site features.

9. Children’s Privacy

Our bridal services are not directed to children under 16. We do not knowingly collect personal information from children without parental consent.

10. Changes to This Policy

We may update this policy to reflect changes in our practices.